Nearly 6,000 Lego lovers, consisting mostly of children, united in Brazil to construct what is now considered the World’s tallest lego structure. The 31.19m (102ft) structure took five days to build and was completed on Saturday in the city of Sao Paolo.
The Lego tower was built in the outside of the Shopping Center Norte in Sao Paulo, and utilized more than 500,000 individual Lego pieces.
"We are proud to support an event which highlighted among children the significance of teamwork. In a playful and fun, participants came together to break the record of the LEGO Tower and put Brazil in the history of this global project," said Esteves Robério of M. Cassab, the official distributor of LEGO Brazil.
The earlier record for tallest Lego tower was earned by Chile in 2010 with a tower reaching the height of 30.94 meters (101.5ft).
The Brazilian footballer Cafu (Marcos Evangelista de Moraes) positioned the last Lego piece on top of the tower, making Sao Paolo the 44th city and 32nd country with a completed Lego tower.
LEGO Denmark sent numerous experts to Brazil to help coordinate the tower construction. One of the designers Per Kjærgaard has helped construct towers in 20 different countries and another designer, Karsten Niebuhr, has helped build 10 different towers.
The LEGO tower will be on show until April 14th.
The Lego tower was built in the outside of the Shopping Center Norte in Sao Paulo, and utilized more than 500,000 individual Lego pieces.
"We are proud to support an event which highlighted among children the significance of teamwork. In a playful and fun, participants came together to break the record of the LEGO Tower and put Brazil in the history of this global project," said Esteves Robério of M. Cassab, the official distributor of LEGO Brazil.
The earlier record for tallest Lego tower was earned by Chile in 2010 with a tower reaching the height of 30.94 meters (101.5ft).
The Brazilian footballer Cafu (Marcos Evangelista de Moraes) positioned the last Lego piece on top of the tower, making Sao Paolo the 44th city and 32nd country with a completed Lego tower.
LEGO Denmark sent numerous experts to Brazil to help coordinate the tower construction. One of the designers Per Kjærgaard has helped construct towers in 20 different countries and another designer, Karsten Niebuhr, has helped build 10 different towers.
The LEGO tower will be on show until April 14th.
